Before
Dozens of clicks
Checking venue after venue, each on its own booking site
After
About two clicks
To compare courts across 12 Eastern Suburbs venues on one page
1 · The friction
What players kept telling us
These came up again and again on court, in lessons and after matches.
“It takes forever to find a free court”
Players checked venue after venue, each with its own booking site.
Source: Tennis Network player conversations
“The price online was wrong”
Hire rates on third-party listings were often out of date or missing.
Source: Tennis Network venue research
“I can't find a good coach nearby”
Independent coaches are hard to find unless you already know someone at the club.
Source: Tennis Network player conversations
“Which courts are actually free this Saturday?”
The question players asked most, and the one no single venue site could answer.
Source: Bastien's coaching
2 · The numbers
Tennis Network, by the numbers
100+
Conversations with players before a line of code
Tennis Network discovery
73+
Courts across 12 Eastern Suburbs venues, each checked
Tennis Network venue data
6–10
Lesson enquiries a week, with its sister coaching site
Tennis Network, Oct 2026
6
Players matched to coaches in the referral network's first week
Tennis Network, Oct 2026
None of this needed ads. It came from accurate pages that answer the questions players actually ask.
3 · What we did
Step by step
Listen
Over years of coaching and playing, more than 100 conversations with Sydney players about where booking a game goes wrong. The same answer kept coming up: finding a free court takes far too many clicks.
Verify everything
12 Eastern Suburbs venue pages, 73+ courts, each with checked court counts, surfaces and hire rates. Where a price couldn't be confirmed, the page shows a question mark instead of a guess.
Write for people and AI
Each venue page carries local tips, classes and the best times to book: the detail a player asks about, written so AI tools can quote it. Plus a profile for each verified independent coach.
Ask, don't scrape
When the booking data source added bot protection, we didn't work around it. We asked the provider for official access, and showed clear demo data in the meantime.
In AI answers today
We check what ChatGPT and Perplexity say about Sydney tennis courts each month and keep dated screenshots.
4 · The decision
What your venue or club can copy
Do this first
Ask 20 customers what's hard about finding or booking you.
Check every fact on your site: hours, prices, courts.
Claim and complete your Google Business Profile.
Then do this
Add local tips and best times to book.
Give each coach or instructor a real profile.
Answer common questions in two plain sentences.
Don't
Guess prices. A question mark beats a wrong number.
Scrape someone else's booking data. Ask for access.
Copy generic text from other venue sites.
5 · From our work
The short version
Challenge
Booking a court in Sydney took dozens of clicks, and venue details online were patchy or wrong.
Action
One verified guide to 12 venues and 73+ courts, written for players and for AI search, with a coach referral network on top.
Result
6–10
Lesson enquiries a week across Tennis Network and its sister coaching site, Oct 2026
6 · Quick answers
Questions venues ask us
Does a small venue need its own website?
It needs at least one page where every fact is correct, plus a complete Google Business Profile. Accuracy matters more than size.
How do AI tools decide which venues to mention?
They favour details they can confirm in several places, like your site, your Google profile and local guides. Consistency is the starting point.
Can you do this for my club?
Yes. Start with a free call and we'll check what AI tools say about your club today.