1 · The friction
Sound familiar?
What bike shop owners tell us about e-bike customers.
“People don't know we fix e-bikes”
Many owners assume a shop won't touch an e-bike it didn't sell.
Source: Upway
“Our site only talks about road bikes”
If e-bikes aren't on your site, search and AI tools won't connect you to them.
Source: Tift client work
“Every call starts with ‘how much?’”
A published diagnostic fee answers that before they ring.
Source: Pedl; Melbourne Powered
“Customers didn't know we service other brands”
Shops that service any brand rarely say so online.
Source: Pattern we check for in audits
2 · The numbers
E-bike owners, by the numbers
288,911
E-bikes forecast to sell in Australia in 2026
NRMA Open Road
28%
Of bikes imported in 2023 were e-bikes
Flow Mountain Bike
87%
Of people use Google to read local business reviews
BrightLocal, 2023
600k
NSW residents using a shared e-bike each month
BYKKO, citing NSW data
Every new e-bike is a future service job. Make sure its owner can find you.
3 · The checklist
Tick off what your shop already has
Your score updates as you go.
Your score
0 / 12
E-bike owners can find and book you.
Mostly there. Close the gaps before the next busy season.
Start with an e-bike page and your Google profile.
Your website
Trust
Bookings
4 · The decision
Do it yourself, or get help?
Do it yourself if
You can edit your website.
You have one shop.
You already list services and prices.
Get help if
Your site doesn't mention e-bikes.
You don't show up when you search “e-bike repair” nearby.
You have more than one shop.
Red flags
No prices anywhere online.
A Google profile you can't log into.
Old reviews only.
5 · In practice
What getting found for e-bike repair usually looks like
Challenge
E-bike owners nearby can't tell the shop services e-bikes at all.
Action
An e-bike page listing motor systems serviced, e-bike repair on the Google profile, and reviews that mention e-bikes.
Result
30 days
Watch Google profile views and calls over the first 30 days.
6 · Quick answers
Questions shop owners ask us
Do I need a separate e-bike page?
Yes. It's what lets Google and AI tools connect your shop to e-bike searches.
Should I list the brands I service?
Yes, and the ones you don't. It saves calls and builds trust.